Roy Assad, Founder

As an Executive and Life Coach, Roy provides his clients with guidance that will help them unleash hidden potential, eliminate roadblocks, and capitalize on unique talents to maximize personal and professional success.

Having founded The Human Capital Group in 2003, Roy’s mission is to help executives and entrepreneurs through the creation of customized strategies and corporate training plans that are roadmaps to building a life and career that they love. Roy founded Social Visibility in October 2020 to provide an excellent resource to his network of entrepreneurs and coaching clients. Extremely committed to his community, Roy is a Founding Board Member for Start-Up Palm Beach and has served on committees of organizations and charities such as Discover the Palm Beaches, Downtown Development Authority – West Palm Beach, International Coach Federation and Best Buddies Palm Beach amongst many others.

Emily Reich, Managing Partner

Martha’s Vineyard Native
Equal Parts: Entrepreneur, Mermaid, Passionately Thorough
Always Seeking Sunshine
Emily’s fascination with marketing sparked while under the leadership of a college professor who painted an alluring picture of high functioning ad agencies. The psychology and creative thinking behind campaigns were what initially pulled her in. She’s proven dynamic competency in the marketing field as a small business owner and by supporting her family’s various businesses as well. She excels as a fundamental leader of a successful team and is always eager to share her enthusiasm with future clients.

Heidi Klein, Account Manager

Originally from Seattle
Devotee Novelist, World Builder, & Model
Saxophone Performer & Jazz Enthusiast
Heidi graduated from FAU in 2019 with degrees in Education and English. Her extensive history in written communication prepared her perfectly to join the Social Visibility team. The creativity behind social media is what attracted her to this position, for she enjoys projects that combine visual art and writing skills simultaneously. Being an essential member of an individually motivated team is something she sought as a professional, for collaborative projects have always been her forte. Her given aptitudes are the perfect fit for a social media team.